Chandaria Capital, the professional investment arm of Chandaria Group, has today announced its participation and became the first investor in the seed funding round of Savannah Brands, a young African based food and beverage company that is creating authentic food and beverage products which embody Kenya’s restless independent spirit.
Savannah Brands produces snacks and drinks made from 100% real fruits, vegetables, and teas. Sourcing all of their raw materials from farmers across Africa they make delicious snacks under the brand name Nairobi Nibbles, providing tasty and healthier alternatives to confectionary and crisps.
Their beverage brand, Kenyan Originals has a range of alcoholic ciders and non-alcoholic iced teas whose flavours are inspired by local ingredients and tastes.
Darshan Chandaria, CEO of Chandaria Group, Founder & Managing Partner of Chandaria Capital, said, “The importance for Africa to create and manufacture successful brands cannot be understated. We are proud to be associated with Savannah Brands, a company that offers consumers authentic African flavours, quality African branded products, and best of all they are MADE IN AFRICA.”
The Founder and CEO of Savannah Brands, Alexandra Chappatte has a decade worth of brand building experience across Africa and in the UK, working for Nestle, AB-InBev and Pernod Ricard in developing brands such as Kit Kat, Stella Artois, and Jameson. When she moved to Kenya, she recognised the lack of quality products that championed the African story. She set up Savannah Brands to address this.
Alexandra has been pleased with the support and guidance Chandaria Capital have provided Savannah Brands to succeed.
She said, “Chandaria Capital has a wealth of knowledge on the local market which has helped Savannah Brands gauge a more realistic view of what will or won’t work in this market. Their access to a relevant African network has also been invaluable. Based on their extensive experience in manufacturing and retail, they understand the challenges local manufacturers like Savannah Brands face and are proactively assisting us in finding solutions for them.”