Mr. Green Africa, a Nairobi-based recycling startup has secured undisclosed funding from DOB Equity and Global Innovation Fund, in partnership with Unilever.
The investment will allow Mr Green Africa to expand and build on the aggregation model which enables it to scale the trade of recyclables while building a strong and reliable supplier network. It will lead to increased processing capacity to produce higher-value recycled products in larger volumes to supply consumer goods companies.
Founded in 2014, Mr Green Africa recycles and sells ethically sourced materials with a traceable social and environmental impact. It currently engages over 2,000 previously marginalised waste collectors and sells over 2,000 metric tons fairly sourced recycled materials for local and international markets.
Keiran Smith, Co-Founder and CEO of Mr. Green Africa, says: “We are very pleased and looking forward to working with DOB Equity and Global Innovation Fund on the expansion of Mr Green Africa. We believe we are in the right place, at the right time, to create a blueprint for emerging markets to provide a circular solution to the plastic challenge and need partners like DOB Equity and Global Innovation Fund that see this opportunity.”
Urbanisation and a growing middle class is leading to increased plastics ending up in the environment. Plastic is burned, ends up on the streets or on a landfill. A growing number of international consumer goods companies including Unilever have pledged to reduce the impact of their plastic packaging on the environment, by working towards using 100 per cent reusable, recyclable or compostable packaging by 2025 or earlier. In Kenya, only 10 per cent of plastic waste is currently being recycled.
Brigit van Dijk – van de Reijt, CEO of DOB Equity, says: “DOB Equity is keen to support companies focusing on waste reduction and recycling and Mr Green Africa is DOBs’ second investment in the sector following a recent investment in Zanrec, a waste management company on Zanzibar.”
Alix Zwane, CEO of Global Innovation Fund, says: “This is a great investment for GIF – an innovative business with demonstrable returns in terms of financial and social impact. Our funding will support its growth through which it will deliver real change. We look forward to engaging further with the team to realise the potential of this business.”
Justin Apsey, Unilever East Africa CEO, says: “Our strategic partnership with Mr Green Africa has opened new frontiers in confronting the plastic challenge in a more collaborative and sustainable way. We shall continue to leverage on our purpose to drive even greater environmental and social impact in our quest to lead in creating a brighter future for all East Africans.”