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MasterCard, DPO Group Launch Free E-Commerce Platform for SMEs in Africa

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MasterCard, DPO Group Launch Free E-Commerce Platform for SMEs in Africa

African digital payments company DPO Group has partnered with MasterCard to launch a free-of-charge E-Commerce platform for small businesses in Africa.

Powered by Mastercard’s payments gateway technology, the platform will enable small businesses across Africa to swiftly move their businesses online and continue to trade with their customers.

The end to end e-commerce solution called the DPO Store is available in the 19 countries in which DPO operates. Initially targeted at essential services such as supermarkets, food stores, pharmacies and chemists, merchants are provided with a free website and an integrated digital payments function which is fully connected to the DPO and Mastercard payments gateway platform meaning that all forms of payment including cards and mobile money can be accepted.

The platform is customized for each merchant to reflect their brand and it includes stock management capability, a stock-alert system when product inventory runs low and real-time order management.

The product was launched in Kenya launched on 1st of April,and thousands of transactions have taken place.

“The Covid-19 pandemic is not only a human tragedy, it is also having a growing economic impact and is forcing companies everywhere to make changes to their businesses. SMEs are the lifeblood of the economy in Africa and many are already struggling to be visible and trade in this unusual environment, with many of their customers now staying at home. We are pleased to be partnering with Mastercard on this timely initiative to try and address some of the challenges businesses of all sizes are facing, working with merchants to ‘reinvent’ their business by offering a fast, secure online capability, which they may not have had access to before. We are also offering DPO Store merchants up to 25 per cent discount on transaction fees and preferred settlement terms.” Eran Feinstein, CEO of DPO Group commented.

Read: Kenyan Micro-retail Startup Tanda Launches COVID-19 Support Package for MSMEs

In 2018, DPO Group and Mastercard entered into a partnership whereby DPO is authorised to act as a Pan-African payments switch via Mastercard Payments Gateway Services, meaning it can independently authorise transactions with no need for bank integration.

Adam Jones, Area Business Head, East Africa, Mastercard added, “At Mastercard, we see a connected world where opportunity and prosperity are possible for everyone, everywhere. We are leveraging our network, insights, technology and partnerships – like this one with DPO – to deliver the resources small business owners need now to help them sustain their business as they quickly adapt to a new way of operating and evolved customer needs through ecommerce.”

“Working with our long-term partner DPO, Mastercard is delivering a measurable, positive impact to these SMEs by enabling them to seamlessly offer their products online to a much wider customer base while including them in the digital payments ecosystem thereby.”

Currently, there are 55 businesses providing essential products and services such as supermarkets, restaurants, groceries, pharmaceuticals and fresh produce already signed up to the DPO Store in Kenya, Uganda, and Zambia as consumers increasingly turn to e-commerce for their day to day transactions.

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CEO and Founder at Founder360° Magazine.

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