Kenyan startup MarketForce 360 which is digitizing retail distribution in Africa has launched RejaReja, a B2B wholesale e-commerce marketplace for shop owners in Africa.
RejaReja, which means retail in Swahili, is a self-service channel for shop owners to source and re-stock the inventory they need, and get it delivered directly to their store from the nearest distributor, within hours. The app solution enables retailers to cut their losses and time attributed to a lack of inventory and its sourcing thereof.
The launch of the RejaReja comes 5 months after Marketforce 360 launched Troops, an app solution that leverages a community of young field contributors (troops) to collect orders on the ground from retailers at the shop level. According to Marketforce 360, these agents have already collected over 20,000 orders from retailers across Nairobi to date.
“Following a successful pilot in Nairobi, we are excited to expand our new retail business into a B2B wholesale e-commerce marketplace and rebrand to RejaReja. While Troops purely leveraged on gig-workers for order collection and fulfilment, RejaReja allows retailers to self-serve through a website and mobile app.” Co-founder & CEO, Tesh Mbaabu tells Founder360°.
In the past, a ‘duka’ needed to get inventory from up to 20 different sources including wholesalers and distributors every week and sometimes order in bulk to get better rates, even when they do not need such large quantities. RejaReja, which is now in public beta, aims to help small retailers solve such inefficiencies that they face in the supply chain while creating employment for thousands of youth gig workers through our ecosystem.
“We are also granting retailers working credit and intend to roll out the service in more towns in 2021, while introducing more value-added services to help them grow their revenue streams and margins through working with strategic partners.” He adds.
With its proprietary platform, MarketForce 360 is able to aggregate the data collected in the field and presents it through live web dashboards, where manufacturers, distributors and financial service providers can easily and effectively monitor and analyze their distribution channels.
This allows them to estimate demand and tailor their sales, distribution and marketing efforts based on real-time market trends and consumer purchasing habits.
The startup which was founded in 2018 by Tesh Mbaabu and Mesongo Sibuti, is already enabling trade across 50,000+ retailers, and US$200 million in transactions have been processed through its SaaS platform to date.
Image Credits: Marketforce 360