Founded by Nelson Aseka, George Issaias, Lamusia Anzaya, and Ankit Jindal in 2019, AIfluence uses NLP to research audiences and identify trusted micro-influencers to conduct behavioural change campaigns, taking into consideration the cultural, ethnic, demographic, and linguistic diversity of the continent.
It identifies and gains deep insights into a target audience and works backwards to identify influencers that impact this target audience.
AIfluence generates revenue by running brand campaigns that drive awareness of products and services, and lead generation and conversion campaigns that drive sales.
The startup will use the raised investment to invest in its tech and SaaS platform and expand further into the continent, the Middle East and Asia by the end of the year.
“We are at the cusp of a revolution. Globally the way marketing works is changing. We find ourselves at an intersection of advanced technology and the fastest-growing region in the world in terms of digital and social media penetration. It’s an exciting place to be. Africa’s rich tradition for storytelling is alive and kicking,” Aseka said in a statement.
Other investors include Antler East Africa, Oui Capital, ArabyAds, and an unnamed European family office.
“We are excited to see local founders with deep expertise in the African market take a global problem head-on, and in a short time demonstrate a tech solution that is fast attracting demand in Africa and beyond,” Antler East Africa’s partner Melalite Ayenew said in a statement.