SuperFluid Labs, a SaaS provider of data analytics and artificial intelligence solutions has secured an undisclosed investment from GreenTec Investment.
SuperFluid which has offices in Kenya and Ghana has developed a comprehensive data analytics platform that can assess credit scores and provide business intelligence more effectively through Big Data and artificial intelligence.
With a team of data scientists, engineers, and mathematicians, SuperFluid has built a proprietary technology platform that mines customer transactional data to automatically reveal customer behaviours and trends (e.g. credit risk and defaults), as well as, helping institutions to enhance engagement, reduce churn risk, and increase overall profitability.
According to the press statement by GreenTec Investment, the company is already providing their services to MFIs and traditional banks like Fidelity Bank (Ghana) and NIC Bank (Kenya).
SuperFluid plans to expand their offerings targeting e-commerce clients, helping businesses to offer their own credit services to qualified customers.
“Capturing transactional data from multiple sources will further allow SuperFluid to develop robust market-focused credit scoring models. This will provide the company with a competitive advantage over international agencies which do not have models customized for African markets and over Africa-based scoring companies that are limited by their regional presence.”
SuperFluid was founded in 2015 by Timothy Kotin and William Marks, aims to offer a Pan-African credit scoring solution to help expand financial inclusion to millions of Africans as well as empower African businesses to harness the power of Big Data to improve their business decisions.