Mosabi, a Sierra Leone-based mobile learning platform for financial inclusion and Mums Village, Kenya’s leading Parenting Website are among nine other startups selected for the second cohort of its GMC Calibrator Program ran by Gray Matters Capital, a US-based impact investor focused on the funding for-profit social enterprises In Africa, India, Latin America, USA and South East Asia.
The GMC Calibrator is a Digital Self-learning to Earning Accelerator launched by Gray Matters Capital in April 2018 with an aim to make the mobile phone a device to promote ‘Self Learning to Earning’ by improving user engagement, monetization and optimization of mobile learning platforms. This is done by understanding and implementing the principles of behavioural science and data-driven decision making.
“We are excited to welcome Mosabi and Mums Village on-board. Africa is an important market for us at Gray Matters Capital and we are strategically looking to nurture those start-ups, which can create gendered impact with their mobile solutions through our program,” said Omkar Kulkarni, Program Head, GMC Calibrator.
Nairobi based Mums Village is an online platform created as a home for Kenyan mothers to freely express themselves among a community of doulas, doctors, nutritionists, fitness experts and fellow parents; besides accessing resources, relevant, and localized information, products, and services for pregnant women and mothers in Africa.
“Mums Village enables mothers to access and share locally relevant content and products through peer-to-peer communities. We believe our participation in the accelerator program will enable us to scale and optimize. The target market potential of baby goods in Africa is huge and is projected to reach US$ 5-7 billion by 2021. This paves the way for us to take the e-commerce route to support our growing community”, said Isis Nyong’o, CEO and Co-Founder, Mums Village, outlining her business strategy.
Mosabi, on the other hand, produces localized animated content focused on financial inclusion for the underserved and connects them to financial service providers (FSPs) through its Android app designed for low bandwidth settings, operates in Sierra Leone, Ghana, Kenya and Liberia, and is currently launching in Senegal.
“Our origins and momentum have all been in Africa, but we embrace a responsibility to reach scale and expand to other markets like India that need the same gaps addressed among underserved communities. It’s exciting to see the traction and improvements from the 2018 cohort and would be great if we could follow suit. We aim to capitalize on the resources and mentorship of Calibrator to improve adoption and engagement, optimize curriculum, build best practices for learner affinity and retention, harness data insights to continue providing impact, refine our approach for the Indian context and build our user base on the subcontinent.” said Chris Czerwonka, Co-Founder and Chief Innovation Officer while hinting at Mosabi’s possible expansion into markets like the Indian sub-continent.
Gray Matters Capital makes sector agnostic investments globally through its gender lens portfolio has made an investment in three firms in Africa including Rwanda based African Renewable Energy Distributer, Ghana-based Redbird Health Tech and Nigeria based Sonocare.