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5 Creative Marketing Strategies that Will Ramp Up Your Business

Anete Lusina - Marketing

Growth Strategies

5 Creative Marketing Strategies that Will Ramp Up Your Business

Now that your business is up and running, you are probably operating with minimal or zero budget for marketing. But that should never be reasons for not having a creative marketing strategy.

To get you ready, Founder360° compiled 5 marketing guidelines that will provide you with the creative muscle to ramp up your business in the spotlight.

Marketing Strategy 1: Sell the benefit, not the features

It’s not enough to say how better or different you are, your potential clients have to understand the value proposition of your product/service. You have to structure those differences in terms of their associated risks, benefits, and value that resonate with your potential clients.

Selling is about the benefit.

Marketing Strategy 2: Listen to your clients

It’s important to engage and participate in discussions with your customers as this will end up a long way in revolutionizing your business.

Whether you engage them through social media or having a one-on-one conversation with your customers, gathering feedback allows you to get a deeper insight into how they feel about your business, and what you can do to make it better.

Read: What Killed Your Startup? What Would You Do Differently Next Time?

Marketing Strategy 3: Marketing before product launch

Marketing your product after introducing the product to the market is a costly mistake.  Don’t expect to sell their product as soon as it’s ready. Creating and implementing a marketing campaign before the product launch allows you to amass a loyal and active audience that will be able to be involved in your product once it is available.

 

Marketing Strategy 4: Test your strategy in small measurable batches

Marketing that can’t measure is failed marketing. When implementing different marketing strategies, it’s prudent to test the different strategies in small batches (period) which are measurable. This will allow you to diligently measure the successes and failures and see which perform best.

Marketing Strategy 5: Giveaways and samples

Giveaway campaigns are great for getting people talking about your brand and gradually building a niche around your product. Not only do they allow you to collect information about your customers but they also allow members of your target audience a sample of your product in return for a review and shared on your social media page.

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