Now that your business is up and running, you are probably operating with minimal or zero budget for marketing. But that should never be reasons for not having a creative marketing strategy.
To get you ready, Founder360° compiled 5 marketing guidelines that will provide you with the creative muscle to ramp up your business in the spotlight.
Marketing Strategy 1: Sell the benefit, not the features
It’s not enough to say how better or different you are, your potential clients have to understand the value proposition of your product/service. You have to structure those differences in terms of their associated risks, benefits, and value that resonate with your potential clients.
Selling is about the benefit.
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”– Valeria Maltoni
Marketing Strategy 2: Listen to your clients
It’s important to engage and participate in discussions with your customers as this will end up a long way in revolutionizing your business.
Whether you engage them through social media or having a one-on-one conversation with your customers, gathering feedback allows you to get a deeper insight into how they feel about your business, and what you can do to make it better.
“Make the customer the hero of your story.” – Ann Handley
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Marketing Strategy 3: Marketing before product launch
Marketing your product after the introducing the product to the market is a costly mistake. Don’t expect to sell their product as soon as it’s ready. Creating and implementing a marketing campaign before the product launch allows you to amass a loyal and active audience that will be able to be involved in your product once it is available.
“You never get a second chance to make a first impression.” – Will Rogers
Marketing Strategy 4: Test your strategy in small measurable batches
Marketing that can’t measure is failed marketing. When implementing different marketing strategies, it’s prudent to test the different strategies in small batches (period) which are measurable. This will allow you to diligently measure the successes and failures and see which perform best.
“What gets measured gets done. And what gets recognized gets done again, and even better.” – Robert Crawford
Marketing Strategy 5: Giveaways and samples
Giveaway campaigns are great for getting people talking about your brand and gradually building a niche around your product. Not only do they allow you to collect information about your customers but they also allow members of your target audience a sample of your product in return for a review and shared on your social media page.
We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backward.” – Jeff Bezos