Social Media has become a marketing platform that any company that seeks to penetrate any market, cannot ignore. The importance of social media marketing cannot be overstated. According to Hubspot in 2014, 92% of marketers indicated that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.
Much attention has been directed on growing followers across the social media channels. Growing followers and creating your own online community requires an intentional and well thought out strategy that is long-term.
An effective social media strategy will allow you to create a loyal brand following, create a strong brand identity; increase your web traffic hence resulting in higher conversation rates into new customers.
For the past one month, we have been learning some few practical social media growth automation strategies that any startup can implement. Whether you are a B2C or B2B, these strategies can help you stand out in the crowd. These are the same strategies that we are using at Founder360°.
A social media automation strategy basically involves the creation, curation, and management of the entire social media process.
1.0 Content Creation
1.1 Image Creation Tools
A picture is worth 1000 words. Sharing one picture can “Move Mountains” on your social media. But charming people to taking action on your posted image requires a well-designed image. In as much as it is stressful to create a fresh picture for every new post, low-quality images are a “no” “no” for your social media engagements; especially if you want to push your content on Facebook, Instagram or Pinterest. And so, we’ve highlighted some of the incredible tools you can use to design and create free images not just for your social media posts, but also for your website.
- Canva: Canva allows you to create and design logos, quotes, charts, Infographics, Quotes, and Cover Photos for any social media site among other capabilities from a set a pre-designed template. It is free for most of the things that you would want to do but they also offer additional features on their premium.
- BeFunky: BeFunky is a photo editing tool that allows
- Inforgram: Inforgram is a tool that allows you to create stunning infographics, charts and interactive maps that boost visitor engagement and traffic on your website or blog. To access the advanced features like more interactive maps, you’ll need a paid account.
- Giphy: This is one of the biggest sites of GIF. It is easy to upload, store and access all your GIF from one account. There’s no upgrade for this. It’s totally free.
1.2 Video Creation Tools
Video marketing has also taken a focal position when it comes to content sharing for businesses. Through videos, brands can position themselves strategically as it allows effective communication. According to buffer, 64% of users are more likely to purchase a product online after watching a video. This illustrates how important video content is a part of your social media strategy.
And just like images, quality is key when sharing videos on your social media platforms.
Below are some of the tools you can use to create your video content:
- PowToon: PowToon is a user-friendly tool that allows you to create branded and animated videos for sharing with potential customers. It has both free and paid versions.
- Wideo: Wideo allows you to easily create marketing, promo and explainer videos within minutes. It has both free and paid versions.
- Magisto: With this tool, you can create inspiring video stories for your business by synchronizing audio and visual aspects of your campaign. It has both free and paid versions.
Facebook, Video and even Instagram provide a strategic avenue to share your video content.
2.0 Content Curation
As I had initially highlighted, content creating can be tedious at times yet your social media strategy involves being consistent on a daily basis. That is where content curation comes in. This involves retrieving content relevant to what you do from other sites and sharing them on your social media platforms. The whole idea of this technique is to always make sure that your audience is constantly fed on good and relevant content they have been accustomed to.
According to a past research by convince and convert, the ratio of content creation to content curation is 80:20; always keeping in mind that the primary information comes from you while the secondary which is the curated one comes from other parties.
Below are some of the major content curation tools that you can use in your social media strategy.
- Feedly: Feedly is like a supercharged RSS. Allows you to discover and aggregate all your favorite content into one place called “Pocket” from your desktop and mobile devices. It provides a clean, minimalist reading experience.
- Pocket: This tool provides an option to store all your interesting articles for reading later in pockets. Viewing or accessing the content at a later date does not require the internet. Articles can be grouped with tags, and the site’s built-in search functionality makes finding those articles easy. It also allows seamless integration with over 1500 apps including Flipboard and Evernote.
Other curation tools include Storify, Curata, Twitter List, Panda, and Diggs among others.
3.0 Social Media Management Tools
You now have the content creation or curated ready to be shared across your social media platforms. But you need a systematic way on how to post, track and analyze every content you put across all your social media platforms. This will ease the pressure off you as an entrepreneur to focus on other areas of your business.
Below is a sum up of all the tools that you can use to manage all your social media activities.
- Buffer: Buffer is one of the best tools there is for social media scheduling. This tool allows you to schedule your posts on Twitter, Facebook, LinkedIn and even Google+. You can schedule up to 100 posts at any single time with its paying option. Buffer also provides a central analytics dashboard to monitor all the activities on all your social media pages.
Other similar tools include TweetDeck and SocialOomph.
- HootSuite: HootSuite provides social media integration across all the major social media platforms in addition to MailChimp and Tumblr. Just like Buffer, you can schedule all your posts at a single time. The number of posts or social media accounts you can manage depends on the premium plan you take. Its dashboard also provides insights on the performance of your posted content in addition to monitoring and tracking messages and mentions.
Other tools that are similar to HootSuite include SproutSocial and HubSpot
- Buzzsumo: This is a great tool that allows you to track and analyze what content is being shared online. In addition to managing multiple social media accounts, Buzzsumo is able to alert you when your content goes viral. You can track how many times your article or the name of your company has been shared online across various platforms.
Other tools that are similar to this include SumAll, SocialCount, and Social Mention.
These are not the only social media tools out there, research and find the ones that suit you.
Spare time every start of the week to create, curate and manage your entire social media process. The best thing is to try different tools and see which best works for your business.