As a founder and CEO, there are many times that will come up that will require you to make a presentation to potential investors.
Getting in front of an investor is never easy and when you do you only have one chance to impress. You can’t blow this chance by not having a well-thought-out presentation that will communicate your idea and attract the deep pockets of investors.
This is why you need a pitch deck, which is a designed presentation giving a summary of what your company is all
about. It is an essentially summarised business plan.
Most Pitch decks have between 10 – 20 slides and contain more visuals than texts.
Below is the ultimate proven checklist to use when creating your company’s slide deck; on this checklist, we have highlighted the 10 most important slides than any company can use during the demo day.
1. Cover / Welcome Slide
On this Slide, include the name of the company, an image that reflects what the company does, i.e. a logo and a tagline. The tagline should summarise what the company does.
This will allow you to capture your audience and get them focused on your presentation.
The cover slide explains in a nutshell what the company does. “Book rooms with locals rather than hotels”
The company has so far raised $3 billion to date valuing the company at US$31 billion.
What Problem are you solving? Highlight and quantify the extent of the problem.
Make it simple and brief to capture the investor’s attention.
In this case, Airbnb highlights 3 problems. “Pricing”, “Cultural Disconnection”, “Efficiency problem” when
Describe how you are going to solve the problem.
For every problem highlighted above, provide the relevant solution at the lowest cost possible.
On this slide, each of the 3 solutions to the problems highlighted on the previous slide has been addressed.
4. Product / Service – Demo
Describe how your product or service works. This could be a physical demo or a video presentation.
An image or video of the product will communicate effectively to the investors.
In this case, Buffer displayed how their product works by queuing social media posts to be posted at different timings.
5. Market Validation
What has been your achievement since inception?
Highlight revenues, number of clients you have signed, key partnerships and outside funding if any.
Buffer had 55,000 users and 800 paying users with a 97% margin. This among others serves as a validation that indeed there’s a space in the market for Buffer.
6. Market Summary
Highlight your target market to the investors.
Go into details by describing the size of the market; In addition, segment the target market into i.e. age, gender etc.
How are you planning on reaching this market at the lowest cost possible?
This deck provides investors with an overview of the market size.
A market size also indicates how large the company can expand. Most investors will prefer to invest in a larger market size environment.
7. Business Model
How will you generate money? Describe the pricing model and highlight the profit margins.
From the slide, it is clear that Airbnb will charge a commission of 10% on every transaction on their platform.
A business model slide will also indicate how much of revenue the company will generate within a specified duration.
Always present the business model is simple and easily understood language.
What are the alternative companies to yours?
Use a table or matrix to do a comparison with one or two direct and indirect competitors.
Highlight all major direct competitors you have indicating the market share and co-competencies they have.
Use a chart to convey the differentiation between you and your competitors.
9. Competitive Advantage
Describe what makes you different and special from all the other players doing the same thing.
Why would clients come to you and not your competitors?
List all the advantages that you have as a new entrant in the market. Airbnb was the first in the market, provided incentives for the host compared to Couchsurfing and easy to use when booking.
Highlight the key members involved. Describe their background and roles in the company.
List the key people involved in the development of your product/service; Include the founders and if need be, advisors.
Highlight the past achievements and education if relevant to the product e.g. medical products/services will need a co-founder who has an educational background in that area.
11. Optional Slides
- Optional Slides to include in your presentation include Exit Strategy, Partnership Agreements, Existing Sales/Clients, and Slide no. 11 which you can highlight the basic use of the funds you are asking for.
- But always remember, that a standard presentation will take at least 20 minutes. Keep the number of slides at 10 having a maximum presentation duration of 2 minutes per slide.
- Also, note that the slides serve as a guide during the presentation and not as a reading pad. Master your presentation before the due day and avoid reading the slides. The investors/audience can
do that on their own.
- Remember the presentation is all about crafting a story in the mind of the investors; give more information to grab their interests, but not much to lose them along the way.
- Lastly, make the slides content compelling to the investors/audience to capture their imaginations.
Implement this checklist and you will have an exciting and successful demo day.
What are you still waiting for?
To get Started…Download Our 10 Slide Pitch Deck Template.
Cover Image Credits: Fiverr